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Six months ago, Wang Lu, Guangzhou consumers in a freshwater pearl necklace store buying a diamond pendant K gold necklace. Wearing a period of time, the diamond surface, obvious cracks began to appear for no reason. Wang Lu came to the jewelry shop seek explanation, shopkeepers indicated that they can not be processed. Emergency situations, Wang Lu-line store to find the freshwater pearlshead office of the telephone hotline service, when Wang Lu things to each other through the Yiwuyishi reflection, the result was told: That is not the company's stores stores, is unauthorized counterfeit "pseudo-shop", how to eat Ya Bakui of Wang Lu do not believe they will be facing this experience.
"Fake" is often the most consumers were hurt, but currently on the market freshwater pearl necklace continuously rise up "false shop", then let it hurt well-known brands. Without the Corporation freshwater pearl necklace authorized illegal acts have occurred in the jewelry industry. Some businessmen in order to be able to profit in the near future and embarked on the freshwater pearls path of counterfeit operations. Golden Supreme, China Gold, Sat-fu, and other famous brands have all encountered the experience of being fake.
Early in March, the middle of the company for suspected counterfeit operation was Saturday Fook jewelry to court on. In this regard, Saturday Fu Wei-chu, chairman of jewelry, said Saturday will always be a blessing to the fake shop to say "no." Established a special department allocated special funds, sent officers to the field investigation and evidence collection. In the IMPACT process will normally communicate with the phony, asking them to stop deceiving the consumer behavior; for stubborn phony, special department for Trade and Industry and other countries would freshwater pearls further law enforcement agencies to communicate with the business sector of the fake shops investigate and deal with counterfeit stores closed, the confiscation of counterfeit goods.
Li Wei-chu, also pointed out that the freshwater pearl necklace reason why the market a "pseudo-shop" is generated based on the following reasons: When, after a brand development and growth, with a certain brand value and social appeal. However, the higher the threshold of joining the big brands to require franchisees have freshwater pearl necklacesufficient economic strength and management ability, pre-invest in large, need to see the return after a certain period, and the shop after which they were brand tubes. Some seek only to make quick money franchisee has chosen the most efficient and economical approach: bypassing the brand freshwater pearls licensing issues, directly open the "pseudo-shop"; wait until the head was found, the stores already earning a huge amount, but the "pseudo-store" is always the outcome of the tragic ending, was investigated for Trade and freshwater pearl necklace Industry is sooner or later.
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